Where History and Modernity Converge

In the vibrant heart of Florence, where the streets whisper tales of a glorious past, lies Via de’ Tornabuoni, a “street painted” with the vivid colors of history and art. It’s not just one of the city’s most iconic and captivating streets, but a corridor leading through centuries of history, culture, and refinement, a place where every stone and building has a story to tell. Here, embraced by this majestic street, stands Stella d’Italia, an elegant boutique hotel that captures the very essence of Florence.
Via Tornabuoni is today famed for its luxury boutiques, historic palaces, and renaissance churches, but it has always played a central role in the social, economic, and cultural life of Florence.

La storia di Via de' Tornabuoni

Simbolo di eleganza e opulenza

Initially, Via Tornabuoni was mainly inhabited by aristocratic families and wealthy merchants who built their majestic residences here, turning the street into a symbol of power and wealth. Among these families, the Tornabuonis, from whom the street takes its name, had a significant influence, being close allies of the Medici and contributing to the patronage that fueled the golden age of the Florentine Renaissance.
During the Renaissance, Via Tornabuoni established itself as a hub of artistic and cultural activity, enriched by the Medici’s patronage to famous artists like Botticelli and Ghirlandaio and the construction of palaces designed by eminent Renaissance architects, symbols of the era’s architecture.
In the 19th century, the street began to transform into the commercial hub we know today, with the opening of historic cafés, art galleries, and fashion stores that attracted visitors from around the world.
Throughout the 20th century, Via Tornabuoni consolidated its fame as the heart of luxury shopping in Florence, hosting high fashion boutiques, jewelers, and showrooms that represent the excellence of Made in Italy and international design. Despite this modernization, the street has managed to preserve its historic character and elegance, continuing to be one of the most photographed and admired places in Florence.
Today, walking along Via Tornabuoni means immersing yourself in a unique atmosphere where the past and present merge, offering visitors an unforgettable experience that touches history, art, and fashion, thus testifying to Florence’s unchanged role as the cradle of culture and elegance.

Palazzi Storici, Monumenti e Punti di interesse

Visitare il centro di Firenze

Famous for its high fashion boutiques, ancient residences, and historic palaces, it also serves as a vital artery in the city’s urban fabric.
Coming from the station and the Basilica of Santa Maria Novella, Via Tornabuoni starts from Piazza degli Antinori and extends to Piazza Santa Trinita, flanked by the eponymous church, a masterpiece of the Renaissance. Via Tornabuoni directly connects these two squares, and from here, it’s easy to comfortably reach the city’s major points of interest.
Palazzo Strozzi: a short distance from the street, Palazzo Strozzi is an exceptional example of Renaissance architecture in Florence, today a venue for contemporary art exhibitions and cultural events.

Ponte Vecchio: continuing beyond Piazza Santa Trinita and heading towards the Arno river, one encounters the Ponte Vecchio, famous worldwide for its goldsmith shops and its millennia-old history.

Piazza del Duomo: a pleasant walk through the heart of the historic center, starting from Via Tornabuoni, easily leads in a few minutes to Piazza del Duomo, where the Baptistery of San Giovanni, Giotto’s Campanile, and the majestic Cathedral of Santa Maria del Fiore are located.

Galleria degli Uffizi: another unmissable destination, easily reachable from Via Tornabuoni, is the Galleria degli Uffizi, one of the most famous art museums in the world, housing masterpieces by artists such as Botticelli, Michelangelo, and Leonardo da Vinci.

Una residenza storica in Via de' Tornabuoni

Autentica esperienza italiana

The boutique hotel Stella d’Italia is located right on Via de’ Tornabuoni at number 7, inside the elegant Palazzo del Circolo dell’Unione, an architectural wonder of the 16th century designed by Giorgio Vasari. Nestled in the lively historical center of Florence, Stella d’Italia is the ideal solution for an authentic stay capable of conveying the essence of Italian culture, a place where art and lifestyle uniquely blend. This historic residence, with its 24 uniquely furnished rooms, unfolds on the upper floors of the palace, offering unforgettable views: from the majestic Via Tornabuoni to the quiet inner courtyards, up to the romantic roofs of Florence, with their domes and bell towers standing out against the backdrop of the Tuscan hills.
Discover the heart of Florence from a unique perspective: book your stay at Stella d’Italia and let yourself be enveloped by art, history, and Florentine elegance.

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